Language Tips

Excusez-Moi – How Canadian French Localization Can Tap into a New Market

Within Canada, there are 11 recognized official languages, with English and French being the two official languages of the country. While English is used by 57% of the population, 21% of the remaining speak French Canadian. To explore the importance of localizing your European French content to Canadian French, we spoke to the head of our French Canadian team Annie Estéphan, author of the book ‘Les canadianismes français’, and a passionate linguist. Annie has worked in English, Spanish and Canadian French translation services since 2005, specializing in the fields of Corporate Communications, Healthcare, and Information Technology, and has a lot to say on the importance of localizing your French content to effectively capture the French Canadian market.

Read more

Transcreation: Your Secret Multilingual Marketing Weapon

Transcreation is the method of translating the old, and creating the new. Literally: “trans-creation.” Transcreation is not language-based, but culture and concept-based. It differs from direct translation as it focuses on how you wish to present your product or services, and adapts the message to speak to your target audience in their native tongue, effectively.…

Read more