Voice Search On the Rise: How Prepared Are You to Reach Foreign Markets?

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We recently stumbled on an opinion article that considers the overwhelming importance of keeping up with correct regional dialects, specifically within voice searching. By 2020, it is predicted that at least half of all searches will be made through voice. In short, accurately localizing content (both written and audible) that represents individual regional dialects is essential to…

The Importance of Reaching Foreign Customers (and How to Do It Right)

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For a company expanding their global audience as a whole, reaching foreign customers in an intelligent way is absolutely essential. After all, performing well in one market doesn’t mean that the same success will be achieved in another. With the right tools and resources, however, companies can make a significant mark with audiences overseas and…